You just paid 50-70k for a mass produced car and you are looking for a logo under 1k?

You just dropped $50-70k on a brand new car, knowing full well that it’s going to lose 20-30% of its value the minute you drive it off the lot. Five years down the line, your shiny new ride could be worth 40% or less of what you paid. But when it comes to your logo, which is literally the face of your business for years to come, you’re hesitant to invest more than $1,000? That’s crazy.

Think about it: cars depreciate almost immediately. But a well-designed logo? That’s an investment that appreciates in value over time. Your logo will be on every business card, website, and product, growing your brand recognition and setting the tone for your company’s identity. A cheap logo could cost you more in missed opportunities and brand confusion than what you saved on the initial design.

t’s not just about the money—it’s about the dedication to the result. A logo isn’t just a quick one-off project; it’s a long-term investment in how people perceive your brand. When you hire a designer, especially at a higher rate, you’re not just paying for a few hours of work. You’re paying for their experience, creativity, and the time they spend diving into your brand to fully understand your vision, goals, and audience.

Designing a logo requires far more than sketching something pretty—it’s about creating something that resonates with your customers, builds trust, and communicates your brand’s core message instantly. A seasoned designer will take the time to research your industry, analyze competitors, understand your unique selling point, and craft a logo that’s not only visually appealing but strategically aligned with your business.

The cheap, under-$1k logos? They’re often mass-produced, generic, and lack the depth of thought and effort that goes into a truly custom design. Sure, they may get the job done in the short term, but they won’t evolve with your brand, and eventually, you’ll have to redo it. That’s like buying a car without caring how it handles or how long it’ll last.

So, while saving money is always tempting, real dedication to the result means investing in a logo designer who cares as much about your brand’s success as you do. It’s about collaborating with someone who’s not just creating a logo, but building a lasting identity. That kind of dedication can’t be replaced by shortcuts.