NasheKrashe Design Thoughts

Collection of thoughts on design related topics, mostly branding and UX.

Should designers charge more for big corporations vs. small clients?

As a designer, it's tempting to charge more for a big corporation than a small client, and honestly, that instinct...

Redesign now

Everything flows — everything changes. Heraclitus was spot-on back in his day, but in the digital world we live in...

Subjective and Objective Aspects of Logo Design: What Are You Really Paying For?

When you're paying for a logo, there's more going on than just slapping some shapes and colors together. You’re paying...

You just paid 50-70k for a mass produced car and you are looking for a logo under 1k?

You just dropped $50-70k on a brand new car, knowing full well that it’s going to lose 20-30% of its...