Eye Candy

In design, “eye candy” means visuals that look great but don’t do much beyond that. It’s the kind of work that grabs attention with flashy details or polished aesthetics but doesn’t solve problems or communicate effectively — like a gorgeous website that’s impossible to navigate or a portfolio image with no story behind it.

Here is literal eye candy. It symbolizes designs that are all about the “wow” factor with no real depth or substance behind them.

 

While eye candy can attract a quick glance, great design combines beauty with purpose. It’s about creating work that not only looks good but also functions well and leaves a meaningful impression.

 

Form and function together beat shallow visuals every time.

But here is a twist: since I made a story of it, its no long an eye candy, its the eye candy 🙂

 

By framing it with context, it has transformed what might have been a throwaway gimmick into something that critiques the very idea it represents. It’s no longer just about looking good; it’s about why it looks the way it does and what it says about design. It’s self-aware, ironic, and, ultimately, a perfect example of using storytelling to elevate an idea…

 

Since we’ve gone this far, why not create a fitting logo to match the concept? It’s a challenge in itself, given the inherently surface-level nature of the “eye candy” idea. But that’s the fun of it — finding depth in something so deliberately shallow.

Here are some examples of real or semi-realistic logos inspired by the idea of an eye candy:

 

The literal idea of combining an eye and candy works as a strong foundation, but to elevate it, the form and execution need a touch of wit — something that sets it apart from the usual “on-the-nose” designs. In our case its using type to form a shape of eyelashes, well, sort of…

eye candy logo
eye candy logo
eye candy logo

Well, I managed to kill two birds with one stone: metaphorically illustrating the pitfalls of a portfolio made up of just flashy images, while also demonstrating a key principle in logo design — the power of surface-level ideas done right.